Larson Segerdahl - Valero Texas Open

Larson Segerdahl is the Executive Director of the Valero Texas Open, one of the PGA TOUR’s oldest and most prestigious tournaments and the longest‑running event held in the same city. In his role, Segerdahl oversees all aspects of tournament strategy and operations at TPC San Antonio, guiding sponsor relations, community engagement, and the overall fan and player experience. Under his leadership, the Valero Texas Open continues to grow its impact as a premier sporting event and a leading fundraiser on the PGA TOUR, helping generate tens of millions of dollars annually for charities through initiatives such as Champions Fore Charity and the Valero Benefit for Children.